ABOUT US

Mercury UK, through Amita Naithani and Merlin Creations, has a rich history of innovation and excellence. Our journey, marked by dedication and expertise, reflects our strong roots and commitment to the industry.

We envision a future where style meets sustainability, creating a lasting impact in the fashion and garment sectors globally.

Our mission is to redefine the standards of fashion and garment production through innovative designs, sustainable practices, and superior quality.

Mission

Vision

The founders, Amita Naithani and Abhi Dutt, play a pivotal role in the success of Mercury UK's triage business model. Their leadership fosters a seamless integration between Amita Naithani's innovative design flair and Merlin Creation's production efficiency. This strategic partnership under their guidance cements a dynamic and influential position in the fashion industry.

Founders

Managing Director

AMITA NAITHANI

With an innate ability to infuse nature's essence into her creations, Amita breathes life into her garments, transforming them into exquisite works of art. Her mastery of color palettes elevates her designs to new heights, showcasing her boundless creativity and artistic flair. As the guiding force behind the creativity and business development, Amita is making waves in the industry, leaving an indelible mark with her innovative vision and unparalleled dedication to her craft.

Managing Director

SAMIR KOHLI

From his engineering and MBA background to his genuine passion for garment manufacturing industry. Samir Kohli leads with expertise and a kind, nice personality. Partnering with industry veterans, he's reshaped textile research and development through Kyra and Merlin. His strategic vision has propelled the atelier at Merlin Creations, reflecting his dynamic personality and unwavering commitment to excellence.

Vice President Sales & Marketing

ABHI DUTT

With over two decades of experience in global sales and marketing, Abhi brings strategic vision and hands-on leadership to our team. Having worked with renowned companies like Li & Fung, Abhi has built enduring partnerships with top brands and retailers across Asia, Europe, and North America.

A results-oriented leader, Abhi is passionate about expanding networks, nurturing client relationships, and driving sustainable growth. Their expertise spans market development, brand strategy, and operational execution—consistently delivering against ambitious targets while unlocking new revenue streams.

Abhi’s approach blends analytical precision with a collaborative spirit. They lead high-performing teams with clarity and purpose, leveraging a diverse range of management techniques to enhance productivity and customer retention. Their commitment to excellence and customer focus continues to shape our company’s success and reputation.